Creative Critical Reflection

 Here is my Creative Critical Reflection along with some more in-depth responses to each of the questions:

https://youtu.be/glk_v9pAnKU?si=La5h8NJMiRKL2Don

·      How does your product use or challenge conventions and how does it represent social groups or issues?

We decided to break societal norms a bit and have two of our characters be unconventional, Theo and Joaquin. With our actors, we see Theo, who is supposed to be the nerdy stereotype, be played by a taller, not so nerdy actor. The completely opposite was considered for joaquin, with him being played by a female, shorter unconvetional person for the role. This is interesting for the audience since societal norms had led us to see different character archetypes some kind of way, our film sort of breaks that. Our cast was all people of color, with cleo, theo, and milly being portrayed by black actors, and joaquin being played by a latino actor. With this film being set in detention, it could possibly be interpreted as some as a thinkpiece on racism

·      How does your product engage with audiences and how would it be distributed as a real media text?

This movie opener would resonate with the younger audiences, our focus group being teenagers. This was uploaded to youtube, but I also advertised for the project through social media, such as twitter, instagram, and tiktok being my main ways of advertising. If this were a real production, it could be advertised the same way, and it could be distributed by giving rights off to different streaming services, such as netflix or hulu, and being uploaded on their sites for their customers to watch.

·      How did your production skills develop throughout this project?

I learned a lot about how to shoot things professionally on iPhone, since I’ve seen recent cases now where full movies or short films have been shot on iPhone. Before this, I had never shot anything ‘professionally’ before, so doing this production helped me start refining my skills when it came to filmmaking.

·      How did you integrate technologies in this project?

Our opening scene was shot on camera, with a Canon EOS R100. The rest of the movie was shot on an iPhone 15, which shared a similar definition to the camera. The main software that was used to edit the clips together was Capcut, which was very good to use. I also ended up using the apps Phonto (for fonts) and Ibis Paint (for icons) for things such as the outro and the title sequence.