Monday, April 21, 2025

Creative Critical Reflection

 Here is my Creative Critical Reflection along with some more in-depth responses to each of the questions:

https://youtu.be/glk_v9pAnKU?si=La5h8NJMiRKL2Don

·      How does your product use or challenge conventions and how does it represent social groups or issues?

We decided to break societal norms a bit and have two of our characters be unconventional, Theo and Joaquin. With our actors, we see Theo, who is supposed to be the nerdy stereotype, be played by a taller, not so nerdy actor. The completely opposite was considered for joaquin, with him being played by a female, shorter unconvetional person for the role. This is interesting for the audience since societal norms had led us to see different character archetypes some kind of way, our film sort of breaks that. Our cast was all people of color, with cleo, theo, and milly being portrayed by black actors, and joaquin being played by a latino actor. With this film being set in detention, it could possibly be interpreted as some as a thinkpiece on racism

·      How does your product engage with audiences and how would it be distributed as a real media text?

This movie opener would resonate with the younger audiences, our focus group being teenagers. This was uploaded to youtube, but I also advertised for the project through social media, such as twitter, instagram, and tiktok being my main ways of advertising. If this were a real production, it could be advertised the same way, and it could be distributed by giving rights off to different streaming services, such as netflix or hulu, and being uploaded on their sites for their customers to watch.

·      How did your production skills develop throughout this project?

I learned a lot about how to shoot things professionally on iPhone, since I’ve seen recent cases now where full movies or short films have been shot on iPhone. Before this, I had never shot anything ‘professionally’ before, so doing this production helped me start refining my skills when it came to filmmaking.

·      How did you integrate technologies in this project?

Our opening scene was shot on camera, with a Canon EOS R100. The rest of the movie was shot on an iPhone 15, which shared a similar definition to the camera. The main software that was used to edit the clips together was Capcut, which was very good to use. I also ended up using the apps Phonto (for fonts) and Ibis Paint (for icons) for things such as the outro and the title sequence.


Sunday, April 20, 2025

Sample Exam question: Section B - Media Contexts

New technologies have made audiences more complex and unpredictable. How far do you agree with this statement?

Many technological advancements have occurred in the film industry, from the start of productions to the completion of press tours. These new and different forms of technology have changed how audiences consume, distribute, and engage with media, in this context, movies. The advancements in technology have made it more accessible to gauge audiences, but the way they react has become much more unpredictable. 
Paramount is a company that has been around for many years. Founded in 1912, it has had many successful productions, such as the Iron Man series from 2008 to 2013, the Transformer series from 2007 to 2014, Wolf of Wall Street in 2013, Interstellar in 2014, and many others. One of its most successful franchises is Top Gun, one of the most recognized when discussing Paramount.

When talking about new technologies in film, the Top Gun franchise comes to mind. The difference in the production of these two films perfectly shows the advancements of the film industry. 
The first Top Gun was a very successful film, with a large fanbase even with the amount of limits there were in the time that it came out. There were not as many different forms of distribution as there are now, which made audience engagement simpler and more linear. Today, with the release of Top Gun: Maverick (2022), we see a film shaped not only by advanced production technologies like IMAX cameras and CGI, but also by the way it was marketed and consumed—streaming platforms, viral social media campaigns, and targeted digital advertising.

These advancements mean that filmmakers can reach a wider audience more efficiently. However, this also introduces complexity. Audiences no longer receive content through a single, controlled pipeline. Viewers can now instantly comment, critique, and even alter the narrative around a film online. Social media platforms like TikTok and X (formerly Twitter) can cause a film to go viral or face backlash within hours, depending on public sentiment. This makes audience reactions harder to predict, as they are influenced not just by the film itself, but by broader cultural conversations, memes, and even misinformation.

Furthermore, algorithms on platforms like Netflix or YouTube tailor content suggestions to users, which means audiences are becoming increasingly segmented. A film that succeeds with one demographic might completely miss another, making it difficult to create universally appealing content. What once might have been a blockbuster hit now depends on capturing niche interest and sustained online engagement.

In conclusion, I strongly agree that new technologies have made audiences more complex and unpredictable. While these technologies offer tools to better understand and reach audiences, they also fragment viewership and amplify rapid, sometimes unexpected responses. Studios like Paramount must now navigate not only the art of storytelling but also the fast-moving and often volatile digital landscape that surrounds it.

Thursday, April 10, 2025

Final Cut of Movie Opener!

 Here is the final cut of my movie opener:

https://youtu.be/GowyP8v1Rzw?si=1qbGNA9qUUEqqJQX

Title Sequence Final

Now What?

  • Den Studios
  • PMBA Productions
  • Barbara A "Joaquin", Mikel P "Milly", Clarrisa B "Cleo", Ethan M "Theo"
  • Music by @fatkingroyaltyfree
  • Written by Barbara A
  • Produced by Barbara A, Mikel P, Clarrisa B, and Ethan 
  • Directed by Barbara A
  • Edited by Barbara A
  • Story by Mikel P. Clarrisa B. Ethan M. Barbara
We brainstormed our name with our script first, so we came up with the name since we thought that it would be good if our last line lined up with the name of the film. The studio name was a random name we came up with and PMBA Productions is the first letter of all our last names. 

We had established the characters pretty early on. Actually, on our very first day of brainstorming we had made sure that our characters were distinguishable from one another. I ended up making Pinterest boards for each of our characters:

Now, for the actual title sequence in the movie, I had picked out a few fonts for my team members to choose from, these were the options:
My team members and I ended up choosing the first 2 for the short film. We used the first for the official title and the second for the actual sequence.

Friday, April 4, 2025

Evaluation of Peer Reviews

 1: "1. Technical elements that stood out to me were sound desgin it shows the character personality and mood. tracking shots, close ups, low angle, high angle shots, making the scenes more immersive and also the acting gave it that final spark to it.

2. I like all of the technical elements some fell short but nothing that distracted you from the plot of the movie, some parts of the film felt too slow or too fast which could reduce the impact of the film but nothing too big.

3. Yes,  it effectively introduced the characters, set up a conflict and hinted at a larger story. it lacked a title sequence, had a good hook,. I do want to know what happens next what is the bigger conflict as the scene was built on intrigue from tension. 

4. Only thing left me confuse was the conflict but that is something that will be cleared in the second film, besides that everything was there, from the rising tension, conflict.

5. Maybe just pacing out the scenes and transitions and maybe adding some engaging cinematic elements and a stronger visual storytelling, but besides that it was overall good and i liked it."

My Evaluation: For this review, I'm glad they understood the plot of the movie and the introduction of the characters. I'll take into account the pacing and make sure to draw out some of the shots more with the longer scenes. The reason the conflict was so unclear was because we hadn't finished shooting all of the scenes. The conflict (or plot twist) should be cleare in the final cut of the opening sequence.

2: "The fade-in from black with the J-Cut was really well done and I enjoy it. One issue I have with this film is that I feel the opening title sequence should be prolonged as it is hard to read in the time given. The tracking shot following the protagonist into the detention room is also a well executed shot in this opening sequence. The sequence is missing its end so I cannot say if it feels like a movie intro or not, unfortunately. Other than that, though, I enjoyed the sequence thoroughly."

My Evaluation: I'm glad they noticed the J-cut! The first cut did not have the ending finished so I understand their reasoning for not being able to determine if it feels like a movie intro. The final sequence will be prolonged, it's something I have taken into account now that so many people have pointed it out.

3: "The one thing that stood out about this opening sequence were the colors and sounds. The rock music at the beginning was a great way to introduce the main character and set a rebellious tone. The costumes  (the protagonist in black and another character in pink) showed some contrast. The over-the-shoulder shot at the end was really effective in showing the tension between the characters. But there were a couple of things that didn't quite work. The mid-shot of the teacher looked a bit off because half of their face was out of frame. I also thought the background music ended too quickly. It would've been better if it kept going until they went inside the classroom. Overall, though, this was a really strong opener that made me want to see more. My only suggestion would be to extend the background track to make it even better."

My Evaluation: Colors is something new that I hadn't seen people mention before, nice. I like the way this person talks about the characters since it is the main focus of our short. Glad they recognized the importance of the over the shoulder shot. The reason for the teacher's cut off face was because we were trying to keep the teacher faceless (and also because the teacher wanted to remain anonymous).

4: "What specific technical elements of the film opening did you like?

I really like how the film starts off with added music and that it stops as soon as the character removes their headphones. This not only gives insight into what the character likes and their personality traits, but it also helps us see that they were zoned out in this part of the sequence. Additionally, I really like the parallel editing used to show us what the other characters are doing, and the sounds that are made from those actions. It adds a sort of playfulness to the film. I also liked how each character’s outfit matched their personality. 


What specific technical elements of the film opening did you dislike?

I did not like how the straight cuts were not coordinated perfectly. It feels like the editing is incomplete and needs more refinement. In the scenes where the characters are having a conversation and straight cuts cut between them, the scenes are not sequential in a timely manner. This makes the film feel unfinished and a bit more choppy. I also would have left out the loud cough from the teacher. It just felt random and added no meaning to the film. 


Did this look like a movie opener and did it make you want to know what happens next?  Explain.

Yes, this movie opener made me interested in why the characters were in detention and made me want to learn more. Because of how the argument at the end went, there seemed to be a lot of built up anger and tension that would be interesting to explore as an audience. Because of this, I believe that this film is a great movie opener. It also sets up the conversation about them being in detention really well. 


Was there anything that left you confused? (be specific)

I was left confused as to why they were in detention. I am not sure if this was on purpose or because the sequence was unfinished. Since their conversation was cut off, the film did feel incomplete and the reason as to why they were in detention was left ambiguous. Aside from this, I think that this film does a good job at keeping the storyline clear. I do not find it very confusing. 


What suggestions do you have to make this movie opener better?

I would suggest adding some background noise. A good portion of this film had no sound, so I believe filling in these portions with sound would help. I also believe that cutting out some portions of the clips and refining the editing would help everything flow better. Additionally, I would consider moving the opening credit sequence to another part of the film or lengthen it. It went by so quickly that I did not get to read what it said."

My Evaluation: Glad this person also understood the differences in each of the characters. We tried to make their personalities shine through their outfits and the way each of them acted. The cough from the teacher is meant to be used for future foreshadowing, but I understand why it seemed so out of place, considering this wasn't the final cut. The background noise comment will definitely be taken into account for the final cut.

5: "The opening sequence was highly effective in setting the tone of the film, largely due to its emphasis on sound. The deliberate use of diegetic elements like foot tapping, bubblegum chewing, and complete silence built a palpable tension that hinted at the central conflict. This created a purposeful and cohesive atmosphere before any dialogue was even spoken, and it worked exceptionally well. The variety of camera shots was commendable, with the tracking shot, over-the-shoulder shot during the confrontation, and wide shot showcasing the main cast. However, I noticed a lack of diverse angles, which could have added more depth to the characters. Incorporating low-angle shots, for example, could portray power or authority and better characterize the individuals on screen. While the score effectively established the rebellious nature of the main character, additional dynamic angles could have enriched the visual storytelling even further. One of the scene's strengths was its ability to introduce the central conflict between two characters in a way that captured the audience’s curiosity. The reference to the “fight” felt a bit unclear, but this seemed intentional—perhaps designed to frame the narrative as a recounting of events. Overall, my primary suggestion is to experiment with more varied camera angles to further highlight the characters’ traits and roles."

My Evaluation: The digetic sounds were recognized. The lack of different angles will be taken into account, though. Glad that the component of the fight was taken into account and clearly interpreted; means a lot to know that at least one person understood the dialogue. 

Creative Critical Reflection

 Here is my Creative Critical Reflection along with some more in-depth responses to each of the questions: https://youtu.be/glk_v9pAnKU?si=L...